In March 2002, it was announced that J.Lo by Jennifer Lopez (Sweetface) was to go in business with the Lancaster Group (a division of Coty to create a fragrance line to be endorsed by Lopez, to be a part of the J.Lo line.
“I think people will find that this fragrance embodies the J.Lo brand’s spirit, character, energy—it is a true reflection of the modern, independent, yet passionate woman,” Lopez said in a statement.”
Glow for Women was launched in August 2002, as one of the most hyped launches of the year