The first Ralph Lauren fragrances, produced by Warner-Lauren, Ltd. were launched at Bloomingdale’s in March 1978. Lauren, a fragrance for women, on March 12 and Polo, cologne for men, on March 26. This was the first time that a designer had introduced two fragrances – one for men and one for women – simultaneously.
The company entered the European market, and went international in 1981 with the opening of the first freestanding store for an American designer on New Bond Street in the West End of London, England.
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