Jean Paul Gaultier fragrances have been licensed by Puig since 1 January 2016, and were previously licensed by Shiseido subsidiary Beauté Prestige International from 1991 through 31 December 2015. The 1993 women’s oriental floral Classique and the 1995 men’s oriental fougere Le Male have been described by the brand as “flagship” products that “represent all the Jean Paul Gaultier values”.

Le Male was the top-selling men’s fragrance in the EU in 2012, and holds a strong market position in Australia and the United States.