In 2007, the Private Blend collection of fragrances were introduced by Tom Ford Beauty that featured more experimental and niche-quality fragrances at a higher price point. Tom Ford has described Private Blend as his “own personal scent laboratory”.
As of 2021, the Private Blend collection contains twenty three fragrances. The Eau de Parfum Spray, Lost Cherry, won the allure 2021 Best of Beauty Award.
